Terms of Service
Last updated: 2 August 2026
These terms govern your use of this website and, unless we have signed a separate agreement with you, the AI automation services we provide. Please read them alongside our Privacy Policy.
AI is probabilistic, and these terms treat it that way. The systems we build produce output that can be wrong. We design review steps into anything customer-facing or financial, but you remain responsible for what your business sends, publishes, pays or decides. Section 7 sets this out in full.
1. Who we are
List Canopy is a trading name of FIREHOSE.AI LTD ("List Canopy", "we", "us"), a company registered in England and Wales. We are an AI automation agency: we design and build automation for internal operations, marketing, content generation and reporting, and we operate and support what we build.
2. These terms and your engagement
Anyone using this website or contacting us is bound by these terms. If you engage us for work, that engagement is defined by a written proposal, statement of work or order (an "Engagement") setting out the scope, deliverables, timescales and fees. Where an Engagement conflicts with these terms, the Engagement wins for that piece of work.
3. Eligibility
You must be at least 18 and able to form a binding contract. If you engage us on behalf of a business, you confirm you are authorised to do so and to grant the system access the work requires.
4. Our services
- We map the repeatable work in your business, build automations for the parts worth automating, and support them once live.
- We build inside the systems you already use, using access you grant.
- We are a service provider, not a licensor of a hosted product. Except where an Engagement says otherwise, we are not promising continuous availability of any platform.
- We may use third-party tools, platforms and AI model providers to deliver the work. We will tell you which ones a workflow depends on. Those third parties have their own terms, and their availability, pricing and behaviour are outside our control.
5. Access and your responsibilities
- You will grant the access a workflow needs, under your own accounts, and you can revoke it at any time. Revoking access may stop the automation working.
- You are responsible for having the right to grant that access, and for the lawfulness of the data in the systems we are asked to automate, including having a lawful basis for processing any personal data those systems hold.
- You are responsible for reviewing anything that requires review before it is sent, published, paid or filed.
- You will keep your own credentials secure, and will tell us promptly if you believe access has been compromised.
- You will not ask us to build anything unlawful, infringing, deceptive, or in breach of a third party's terms of service.
6. Fees and payment
Fees, milestones and payment terms are set out in each Engagement. Unless stated otherwise, invoices are payable within 30 days, and fees exclude VAT and any third-party costs (for example AI usage, platform subscriptions or hosting) which are your responsibility. We may suspend work on materially overdue invoices after giving notice.
7. AI output, accuracy and human review
This section is important. AI systems generate output based on patterns, not verified fact. They can produce results that are inaccurate, incomplete, biased, outdated or fabricated, and the same input will not always produce the same output.
- We design workflows so that customer-facing, financial, legal and irreversible actions pass through human approval before they take effect, and so that automated actions are logged.
- You are responsible for operating those review steps and for the output your business acts on, sends or publishes.
- Nothing we deliver is legal, financial, tax, medical or other professional advice, and it must not be relied on as a substitute for it.
- We do not warrant that any automation will be error-free, or that any particular time saving, output quality, ranking, reach or commercial result will be achieved. Any figures we discuss are estimates, not guarantees.
- You are responsible for meeting any disclosure obligations that apply to you regarding AI-generated content in your market or sector.
8. Intellectual property
- Your material. You keep all rights in your data, content, brand and systems. You grant us the limited licence needed to perform the Engagement.
- Deliverables. On payment in full, the bespoke automations, configurations and documentation we build for you under an Engagement are yours to use, modify and keep, including after the Engagement ends.
- Our background material. We keep ownership of our pre-existing methods, frameworks, tooling and know-how, including anything we developed before or outside your Engagement, and we grant you a perpetual, non-exclusive licence to use it to the extent it is embedded in your deliverables.
- AI output. Rights in AI-generated output can be uncertain and vary by jurisdiction; we assign to you whatever rights we hold in output produced for you, but we cannot warrant that such output is protectable or that it is unique to you.
- This website. Its design and content are owned by us or our licensors.
9. Confidentiality
Each of us will keep the other's confidential information confidential, use it only for the Engagement, and protect it with reasonable care. This does not cover information that is public through no fault of the receiver, independently developed, or required to be disclosed by law. These obligations continue after the Engagement ends.
10. Data protection
Where we process personal data on your behalf, you are the controller and we are the processor, acting on your documented instructions. Our Privacy Policy describes how we handle data, including the AI providers involved. We will enter into a data processing agreement where you require one.
11. Disclaimer of warranties
Except as expressly stated in an Engagement, our services and this website are provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant uninterrupted or error-free operation, or that third-party platforms we build on will remain available or unchanged.
12. Limitation of liability
To the fullest extent permitted by law, we will not be liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data, goodwill or anticipated savings, arising from your use of our services or this website. Our total aggregate liability arising from an Engagement is limited to the fees you paid us under that Engagement in the twelve months before the claim arose. Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded.
13. Indemnity
You agree to indemnify us against claims arising out of your data, your instructions, the content your business publishes or sends, your use of deliverables after handover, or your breach of these terms or of a third party's terms of service.
14. Term and termination
Either of us may end an Engagement on the notice stated in it, or on 30 days' written notice if none is stated. Either of us may end it immediately for material breach that is not remedied within 14 days of notice. On termination you pay for work performed up to that date, we hand over the deliverables you have paid for, and each of us returns or deletes the other's confidential information on request. Sections 8 to 13 survive termination.
15. Changes to these terms
We may update these terms as our services develop. We will update the "Last updated" date and, for material changes affecting a live Engagement, give notice by email. Continued use of this website after changes means you accept the updated terms.
16. Governing law
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except where mandatory local law gives you other rights.
17. The List Canopy Etsy application
Separately from our agency services, FIREHOSE.AI LTD operates a listing tool for Etsy sellers at app.listcanopy.com. If you use that application, the following also applies: it is an independent tool, not endorsed, certified or operated by Etsy, Inc.; you connect shops through Etsy's official OAuth and choose the permissions you grant, revocable at any time from your Etsy account settings; you remain responsible for your listings and for complying with Etsy's Terms of Use and Seller Policy; and nothing publishes to your shop without your action. Sections 9 to 16 above apply equally to that use.
18. Contact
Questions about these terms: hello@listcanopy.com.